You can't see step two until you've taken step one. Open your maps app with no address. You get a dot, not a route.
Type the address and it hands you the first turn. And it does two more things - the second one is what most trainers won't accept. It reroutes when traffic hits. And it never gives you every turn before you pull out of the driveway.
Most trainers are sitting in the driveway, building a year of posts before video one. You need the finish line to get the first turn - you don't need every turn to leave. Alex Hormozi says the path reveals itself as you step.
His gyms led to gym owners asking him for help, and that led to the business he runs now - none of it was on the map when he opened the first one. So picture how this plays out for you. You post video one - a before-and-after, with who it's for, like number two. A dad comments, 'what did he eat?' That's video two. Three dads DM you the same question - that's your free guide.
You didn't plan the guide. The guide showed up because you posted the before-and-after. This isn't the opposite of number one. The sentence is the address. The four questions hand you the first turn. They don't hand you the route - and that's not a flaw, that's how roads work.
'But what if I take the wrong turn?' Fair. You get rerouted. A post that flops is **traffic**, not a dead end - you look at what it did, and you take the next turn. So this week, make one video - not the plan for 52. Make it the proof post from number two, aimed at the person in your sentence from number one.
Then read every comment like it's directions.
In the 90-Day Build we make and post your content, answer your leads and close them on sales calls.
Apply for a spot →