Comparison
Pick the Best Marketing Agency for Your Personal Training Business
By Jason O'Dell, founder of RiseForIt. Took two gyms' personal training sales from negative to about $200K a month. Updated October 25, 2026
Quick answer
Full disclosure: RiseForIt is our company. It fits solo trainers who want content and lead follow-up done for them. My PT Website suits a low-cost website and booking setup. Gym and studio owners should look at Marketing For Gyms, Fitness Marketing Agency or UpSwell.
How we compared them
- Built for trainers, not just gyms
- Exactly what work is done
- Published price and terms
- Who handles leads and sales
- Sized for a solo trainer
We looked at each agency's own website and asked the same questions every time. Is it built for personal trainers or for gyms? What work does it actually do for you? Does it publish its price and terms? Is it sized for a solo trainer or for a chain?
Most agencies here don't publish prices, so check their site for current pricing. Full disclosure: RiseForIt is our company, so we list it first. We say plainly where another option fits better.
Done for youMarketing agency for personal trainers: how we handle this for you →
1. RiseForIt (our company)
Full disclosure: RiseForIt is our company. It is an agency for personal trainers. Your content is written, edited and posted for you, leads are answered the same day, and sales calls are closed by Jason O'Dell. You also get a weekly call.
Pricing: the 90-Day Build is $5,000 once, then Pro is $297/month. We work with five trainers at a time. The guarantee: post 90% of the videos, and if you have no new paying online client by day 90, the work continues free.
RiseForIt has no client results to show yet, so weigh that. It is best for a trainer who wants online clients and wants content, lead replies and sales calls handled. If you mainly need a website and booking, or you run a gym, an option below is a better fit.
Related workbookPick a Fitness Marketing Agency That's Worth the Cost →
2. My PT Website: best for a low-cost website and booking
My PT Website (mypersonaltrainerwebsite.com) says: "We design, write and look after your website, bookings and marketing." It covers website design, copywriting, SEO, online booking, payment processing and automated follow-up emails for personal trainers and studio owners. Its tagline is "You Coach, We Do the Rest."
It starts from $75/month, with no long-term contracts and a money-back guarantee before launch. Check their site for current pricing. It is a website, booking and SEO service, not a content or ad-running agency, so you would still need social content and paid ads from yourself or someone else.
Better fit than RiseForIt if you are a solo trainer who mainly needs a done-for-you website, booking and SEO foundation at low cost.
Related workbookTurn These 10 Marketing Ideas Into Personal Training Clients →
3. Marketing For Gyms and Fitness Marketing Agency: best for gym ads
Marketing For Gyms (marketingforgyms.net) calls itself "a full service global marketing and sales agency built for the now" for fitness. It offers 1-on-1 coaching, sales training, Facebook, Instagram and Google ads, graphic design and landing pages. It lists F45, Anytime Fitness, Orange Theory and LA Fitness as past clients. Its coaching tiers (Silver, Gold, Platinum, "Most Experienced") show no prices, contract or cancellation terms. The site says growth takes your own time, and the old .com address redirects to .net, so confirm it's the same business before paying. Best for trainers and gym owners who want paid ads plus sales coaching.
Fitness Marketing Agency (fitnessmarketing.agency) markets to ambitious gym owners in the UK, Europe, Australia and North America. It covers ad strategy, lead generation, sales training through bootcamps and masterminds, and ongoing Meta ad management. To see prices you enter your details and they send them by WhatsApp. Its client examples are in pounds and gym-membership terms, and contract length and minimum spend aren't shown. Best for a trainer who owns or is opening a small gym or studio.
Either is a better fit than RiseForIt if you run a gym and want member sign-ups from paid ads. Check their sites for current pricing.
Related workbookMake Online Fitness Coaching Worth It: Stand Out and Know Your Client Number →
4. UpSwell Marketing and WindFarm Marketing: best for studios and chains
UpSwell Marketing (upswellmarketing.com) combines "the strategic depth of a consultancy, the creative capability of an agency, and the accountability of a performance partner." It runs direct mail, digital ads (social, PPC, email, geofencing, retargeting) and tracking (calls, dashboards, revenue attribution). Fitness centers are one of its listed industries. You get a free marketing assessment, then a custom quote, and no minimum spend or contract terms are published. It is likely oversized for a solo trainer. Best for a studio or small-gym owner who wants local mail plus digital ads with revenue tracking.
WindFarm Marketing (windfarmmarketing.com) is "a California based, inbound marketing agency growing brands people love." It offers inbound strategy, website design, content, social media, SEO, paid ads and automation. Its fitness clients include California Family Fitness, Golds Gym SoCal and KaiaFit, which are larger chains, not individual trainers. A recent merger with RORPartners.com means services and terms may differ, and no pricing is published. Best for a fitness brand or multi-studio operator.
Both are a better fit than RiseForIt for multi-location or brand-level marketing. Check their sites for current pricing.
Related workbookPick a Fitness Marketing Agency That's Worth the Cost →
5. WebFX and Thrive: best for an established trainer wanting a big agency
WebFX (webfx.com) is "The Digital Marketing Agency That Drives Revenue". It is a full-service agency for SEO, paid media, web and more, and it offers a free proposal. The homepage we read has no fitness or personal-trainer page. Other roundups call it fitness-friendly, and no minimum budget or contract length is shown. Best for an established trainer with a real monthly budget who wants a large agency for SEO and paid media.
Thrive Internet Marketing Agency (thriveagency.com) offers SEO, PPC, social, web design, content, video, reputation management and conversion optimization, "driven by Human Expertise. AI Efficiency. Revenue Growth." It writes a custom proposal based on your monthly budget and states "we don't require long-term contracts." Its site doesn't mention fitness, and its featured client work is medical groups, roofers and e-commerce. Best for a trainer who wants one general agency for SEO, ads and reputation, without a long contract.
Either is a better fit than RiseForIt if you want SEO and reputation work handled by a large general team. Check their sites for current pricing.
Done for youMarketing agency for personal trainers: how we handle this for you →
Free workbook · 14 pages · about 45 minutes
The Agency Decision Workbook
By the end you'll have picked the marketing agency that fits your business, or decided none does yet. You'll know what it costs, what it won't do, and the date you'll sign or walk away.
- Name the one job you need done
- Set the most you'll pay
- Shortlist 2-3 agencies that fit your job
- Check each agency against five tests
- Ask five questions before you sign
- Make your pick and fill the gap
- Your 7-day plan
Fill it in online (it saves on your device) or print it and use a pen.
Marketing agency for personal trainers
Content that teaches the one client you want, and gets them to raise their hand.
Common questions
Which marketing agency is best for a solo personal trainer?
It depends on what you need done. My PT Website suits a low-cost website and booking setup. RiseForIt (our company) suits trainers who want content, same-day lead replies and sales calls handled to get online clients.
Is RiseForIt really listed first because it's the best?
No. Full disclosure: RiseForIt is our company, so we list it first and say so. It has no client results yet, and several options here fit some trainers better.
How much do marketing agencies for personal trainers cost?
Only two here publish prices. My PT Website starts from $75/month. RiseForIt's 90-Day Build is $5,000 once, then $297/month. The rest quote privately, so check their sites for current pricing.
What should I ask an agency before I sign?
Ask the monthly cost, contract length, minimum ad spend, who answers your leads, and whether they have worked with solo trainers or only gyms.
Want this done for you?
In the 90-Day Build we make and post your content, answer your leads and close them on sales calls. $5,000 for 90 days, five trainers at a time.
Apply for a spot →