Why does calling yourself a weight loss coach make it harder to get clients? Because weight loss is the ocean, and you're a minnow in it. This video shows you how to pick the body of water you can actually win in before you post another video. You'll learn the four waters - ocean, lake, pond, puddle - and why beginners drown in the big one. How your track record decides which water you've earned. How to narrow it down to who, their situation, the result and the timeframe. The 20-minute exercise that names your puddle. And the two conditions that have to say yes before you're allowed to go bigger.
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