News
By Jason O'Dell · 2026-10-26
On 2026-10-26 Instagram began testing a long-form format called 'Features' that allows videos up to 90 minutes, with select US creators. For a trainer, it could mean one long video cut into Reels that point back to the full piece.
Instagram has started testing a long-form upload format called 'Features' with select US creators. Videos can run up to 90 minutes. The format was tested in Brazil first, and Instagram plans to widen the US test to tens of thousands of creators. Coverage describes the target as podcasters, comedians and interview-style creators.
Two other pieces go with it. 'Clips as Reels' lets a creator link short Reels clips back to the full-length video. A 'Series' option, for grouping Reels on one topic, is still in development. Instagram has not announced an ad-revenue share for long-form video like YouTube's, so this is about reach, not a new pay stream.
For a trainer, the fit is simple. A long workout, a Q&A or a client story could be cut into Reels that point back to the full video. Most trainers will not have access yet, since the test is limited to select accounts, so there is nothing to rush into.
This week, look at the long videos you already have, or the next one you plan to film. Mark the moments that would work as a short clip on their own. If Features reaches your account, you will already know which clips to cut and where they should send people.
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