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The Paid-On-The-Call Consultation Workbook

By the end you'll have a one-page consultation you can run on your next call: your opening question, the four questions in order, a two-to-three sentence plan built from their words, a plain price line with payment taken on the call, and your answer ready for 'I need to think about it'.

Free workbook12 pagesabout 45 minutes

What you'll have at the end

  • An opening question that gets them talking about their problem, not your program
  • The four questions in order, with follow-ups, and a place to write their exact words
  • A short plan script and a plain price line that ends with payment on the call
  • Ready answers for price, time and doubt when they say they need to think

Inside

  1. Write the question you open with, then stop talking
  2. Write your four questions in the order you'll ask them
  3. Write your plan in two or three sentences, using their words
  4. Write your price line and get payment ready to take on the call
  5. Write your answers for 'I need to think about it'
  6. Your 7-day plan
Jason O'DellBy Jason O'Dell, founder of RiseForIt. Goes with the free guide Run a Personal Training Consultation That Ends With Payment, Not Cancellations.
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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 1 of 5 · Learn it

Write the question you open with, then stop talking

My first sale, Miss Gertrude, took me about two hours of talking, giving her the moon. When you open by explaining, they spend the call taking in information instead of thinking about their own problem.

How to do it

  1. Write down everything you usually say in the first five minutes of a consult. Cross out all of it.
  2. Write one question about them, not you. Start from: 'Before I tell you anything about how I work, what made you book this call?'
  3. Change only the words that don't sound like you. Keep it to one sentence.
  4. Under it, write 'STOP TALKING.' Silence after the question is part of the question.
  5. Say it out loud three times so it comes out the same way every call.

Example: Maya, an in-person trainer in a commercial gym

What I usually open with: how my 12-week program works, the app, weekly check-ins, meal guidance.

Crossed out. All of it.

My opening question: 'Before I tell you anything about how I work, what made you book this call?'

STOP TALKING.

Your turn on the next page →

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 1 of 5 · Your turn

Write the question you open with, then stop talking

What you usually say in the first five minutes (you'll cross this out)

Your opening question, one sentence, about them

Check your opening question

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 2 of 5 · Learn it

Write your four questions in the order you'll ask them

If you skip a question or ask them out of order, the price shows up before they've said what staying stuck costs them, and it lands as a cost instead of a fix.

How to do it

  1. Write one question for each step: their goal, what they've tried, what staying stuck costs them, and where they'd be in 90 days if this worked.
  2. For each one, write a short follow-up for when the answer is one word, like 'What do you mean by that?' or 'Why didn't it stick?'
  3. On the cost question, name the four areas so they have something to grab: health, confidence, time, money.
  4. On the call, write their answers in their exact words. If they say 'I'm tired of hiding in photos,' write that, not 'body composition.'

Example: Maya's questions, and the answers from a sample caller, Dana

1. Goal: 'What do you want to change?' Follow-up: 'What would that look like?' Dana: 'I'm tired of hiding in photos.'

2. Tried: 'What have you tried so far?' Follow-up: 'Why didn't it stick?' Dana: 'Classes. I quit when my shifts changed.'

3. Cost: 'What does staying where you are cost you? Health, confidence, time, money?' Dana: 'I skip my kid's events so I'm not in the pictures.'

4. 90 days: 'If this worked, where would you be in 90 days?' Dana: 'In the family photo at the reunion, in the front row.'

Your turn on the next page →

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 2 of 5 · Your turn

Write your four questions in the order you'll ask them

Your four questions

StepThe question you'll askFollow-up if the answer is short

Their answers, word for word (copy this onto a sheet for each call)

Their goalWhat they tried and why it didn't stickWhat staying stuck costsWhere they'd be in 90 days
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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 3 of 5 · Learn it

Write your plan in two or three sentences, using their words

If you explain sets and check-ins for twenty minutes, they buy information, and information can wait until next month. A short plan in their own words sells their goal, not your program.

How to do it

  1. List the features you usually explain: the app, check-ins, meal guidance, how sessions run. You'll leave these out unless they ask.
  2. Fill in the script below. The blanks are for their goal, what they tried, and their 90-day picture.
  3. Add only the two things that make this time different from what they tried.
  4. Read it out loud. If it takes longer than 30 seconds, cut it.

Example: Maya's plan for Dana

Features I'm leaving out: the app tour, macro guidance, how check-ins work, the exercise library.

'You told me you're tired of hiding in photos, and classes didn't stick when your shifts changed.'

'We'll train two times a week at times built around your shifts, and I'll move sessions when your schedule changes.'

'That's how you end up in the front row of that reunion photo.'

Your turn on the next page →

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 3 of 5 · Your turn

Write your plan in two or three sentences, using their words

Features you usually explain that you'll leave out unless they ask

Your plan script

You told me , and didn't stick because . Here's how we get you there: , and . That's how you get to .

The two things that make your coaching different from what most people have tried

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 4 of 5 · Learn it

Write your price line and get payment ready to take on the call

A yes without payment is a feeling in the room, not a decision. Once they hang up, the reason they booked fades, and the follow-up email goes unanswered.

How to do it

  1. Write your price as one plain sentence. No 'only', no 'just', no apology.
  2. Right after the price, ask how they want to pay today. Then stop talking.
  3. Set up the way you'll take payment before the call: a card reader, a payment link, or your gym's system. Test it once.
  4. Decide whether your booking page shows a starting price. Show it for fewer calls with people who can already afford it. Hide it to take more calls and handle money on the call.

Example: Maya's price line and setup

'To get you in the front row of that photo, it's $480 a month. Do you want to put that on a card today?'

Payment: payment link saved in my phone notes, tested with my own card.

Booking page: showing 'from $480 a month'. I want fewer calls with people who already know roughly what it costs.

Your turn on the next page →

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 4 of 5 · Your turn

Write your price line and get payment ready to take on the call

Your price line

To get you to , it's a . Do you want to today?

How you'll take payment on the call (reader, link or gym system), and when you tested it

Before your next call

Show a starting price or hide it? Write your choice and which calls you want more of

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 5 of 5 · Learn it

Write your answers for 'I need to think about it'

If you say 'no problem, take your time' and let the call end, the decision gets made without you, and it's usually no. It's usually one of three things: price, time or doubt.

How to do it

  1. Write the question you'll ask when they say it, so you never say 'take your time' by habit.
  2. For price, write how you'll go back to what they said staying stuck costs them.
  3. For time, write how you'll show where training fits in their week.
  4. For doubt, write how you'll go back to what they tried, why it didn't stick, and what's different this time.
  5. End each answer by asking again.

Example: Maya's answers

My question: 'That's fair, Dana. What is it you need to think about: the price, the time, or whether it'll work this time?'

Price: 'You said you skip your kid's events to stay out of pictures. What's that costing you?' Then: 'Want to get started today?'

Time: 'Let's look at your week right now. Which two slots work around your shifts?' Then: 'Shall I lock those in?'

Doubt: 'Classes stopped when your shifts changed. With me, sessions move with your shifts.' Then: 'Ready to start?'

Your turn on the next page →

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RRiseForItThe Paid-On-The-Call Consultation Workbook

Step 5 of 5 · Your turn

Write your answers for 'I need to think about it'

What you'll say when they need to think

That's fair, . What is it you need to think about: the price, the time, or whether will really happen this time?

Your three answers

What they need to think aboutWhat you go back to from the callWhat you'll sayHow you ask again

Your answer for doubt, word for word (the one most trainers skip)

You told me you tried , and it didn't stick because . This time is different because . So you can get to . Do you want to start today?

Which of the three you hear most, and your one-line answer to it

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RRiseForItThe Paid-On-The-Call Consultation Workbook

The plan

Your next 7 days

One small step a day, so your next consult runs the new way.

Your answers, in one place

Opening question
Payment setup
Think-about-it answer

One small job a day

DayDo thisDoneNotes
Day 1Write your opening question on a card and keep it where you take calls. Say it out loud three times.
Day 2Practice your four questions on a friend or partner. Write their answers word for word.
Day 3Set up your payment method and test it once with your own card.
Day 4Say your plan script and price line out loud until both sound plain and the plan takes under 30 seconds.
Day 5Decide whether to show a starting price, and update your booking page to match.
Day 6Have someone say 'I need to think about it' three times, once each for price, time and doubt. Answer each and ask again.
Day 7Run your next consult with your answer sheet in front of you, and take payment before you hang up.
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