The Posts That Book Clients Workbook

Step 1 of 6 · Learn it

Sort your last ten posts into fix or fun

If you skip this, you keep making more of what gets likes and keep wondering why nobody messages you. You can't fix a gap you haven't looked at.

How to do it

1. Open your profile and find your last ten posts.
2. For each one, write a few words on what it was.
3. Ask: does this teach my client how to fix something, or is it here to entertain? Write Fix or Fun.
4. Write down any messages or training questions each post got. Likes don't count here.
5. Count your Fix posts. Don't delete anything. This is just a look.

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Step 2 of 6 · Learn it

Pick one client and say who you help in one sentence

When a post is for everyone, it lands on no one. Pick the kind of client your proof can already win, so the right person feels like you made it for them.

How to do it

1. List the clients you've helped get a real result, in person or online.
2. Next to each, write who they are: their life, not their body type.
3. Circle the kind of person who shows up most. That's your client.
4. Write one sentence: I help [who] [get what result].
5. Read it out loud. If a stranger can't tell whether it's them, make it narrower.

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Step 3 of 6 · Learn it

Plan three posts that fix one problem each

My first three online trainers all ghosted for the same reason: "I just don't know what to post." A list of your client's real problems means you never sit there blank, and every post gives the right person a reason to reach out.

How to do it

1. Write the problems your client tells you, in their own words.
2. Pick three you can show a fix for in under a minute.
3. For each one, write the problem, your fix (the cue or change you use), and your proof.
4. Proof must be real: a client's progress shared with their OK, their own words, or you fixing it on a real person in the video.
5. Same camera, same gym. You don't need new gear, just a new reason for the post.

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Step 4 of 6 · Learn it

Make a free tool and pick a comment word

Without a next step, someone watches your post, nods along, and has nowhere to go. A comment word turns a quiet viewer into someone who raised a hand.

How to do it

1. Pick your first fix post from the last page.
2. Make a free tool for that same problem: a short checklist or a simple plan. One page is enough.
3. Choose a comment word: one short word tied to the problem, easy to spell.
4. Write the line you'll say at the end of the video using the script below.
5. Save the tool somewhere you can send it in seconds, like a link or a photo on your phone.

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Step 5 of 6 · Learn it

Set your reply time and write your replies

Most leads die waiting. The person who commented was interested in that moment, and if days go by, the moment's gone.

How to do it

1. Pick two set times each day to check comments and messages. Write them down.
2. Send the free tool the same day someone comments, using the first script.
3. In that same message, ask one second question: what they've already tried, or what keeps getting in the way.
4. When they answer, reply that same day with the second script.
5. Log every person in the tracker so nobody slips.

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Step 6 of 6 · Learn it

Build a weekly routine you can keep in your worst month

Content takes long enough to bring clients that most trainers quit first, usually somewhere in week three to eight. A plan built for your best month breaks the first busy week.

How to do it

1. Picture your worst month: the busiest, most tired one.
2. Write how many fix posts a week you could still make in that month. Start small.
3. Keep a small share of fun posts for personality. Most should fix your client's problem.
4. Give each job a day and a time: film, post, reply, update the tracker.
5. Write the date eight weeks from today. That's when you judge it, not before.

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The plan

Your next 7 days

Small steps, one a day. Start with the easiest one.

Your answers, in one place

One small job a day